Hire Me to Consult
For 15+ years I've been helping organizations like PBS, TED and the George Lucas Educational Foundation and leaders like Sundance board chair Pat Mitchell build their brands. Since becoming the mother to a daughter, I've come to believe that helping women and girls is the ultimate "good thing," and have expanded my client base to include individual women executives, business owners and artists, from Sundance board chair Pat Mitchell to producers and entrepreneurs. Drop me a line and let's talk about what I can do for you.
Available upon request (it contains proprietary information, so I can't make it public).
Philosophy and Approach
The "Mad Men" era is over (R.I.P., Don Draper). Of course, many timeless principles of defining your brand still apply, but how you communicate and build your brand looks nothing like it did back in the days of the three martini lunch. Today, we live in an interconnected, hyper-mediated world where building your brand requires:
- An ability to tell stories strategically through networks. This means creating content that delivers your message in a way that is optimized for your target audience and reaches them where they already are.
- Knowing how to build bridges with like-minded partners. Collaboration is increasingly a mandate to getting your message in front of the right people. Knowing how to build your brand means knowing how to build relationships.
- Leadership that can cultivate a culture of storytelling within your organization. With the right support, every staff member and every stakeholder, from volunteers to board members, can be effective brand ambassadors who help you live your brand, rather than simply talk about it.
Get in touch and let's talk about how I can put all of this to work for you.